UI/UX & Product Design
Design that ships — paired with the engineers building it.
Product strategy, UX flows, UI, and design systems — informed by the constraints of the codebase that will implement them.
Product Strategy
Decide what to build and why, before what it looks like.
User research, problem framing, opportunity sizing, and roadmap design — for teams that need direction more than they need pixels.
Wireframes
Low-fidelity flows that pressure-test the idea before pixels.
Wireframes for the screens and flows of a new product or feature — fast enough to iterate, fidelity tuned to the audience (engineers vs. execs vs. customers).
UI Design
High-fidelity UI tuned for the codebase that will ship it.
Production-ready UI design in Figma — components, states, edge cases — paired with the engineering team building it, so handoff doesn't lose 30% of the intent.
UX Flows
End-to-end flows for the journeys that drive your business.
Onboarding, activation, upgrade, and renewal flows — designed with data on where users drop off and why, not from intuition.
Design Systems
A design system the engineering team actually uses.
Component libraries, tokens, documentation, and the governance to keep them current — built with engineering ownership from day one.
Clickable Prototypes
Interactive prototypes for sales pitches, user tests, or stakeholder review.
Clickable Figma or coded prototypes for pre-build validation — high enough fidelity to test with real users, not so high you waste cycles.
Dashboard UI Design
Dashboards that are readable, scannable, and actionable.
Information design for dashboards — what to show, what to suppress, what to drill into — for the operators, leadership, and customers who'll live in them.